5 reasons to hire a copywriter
Outsourcing copywriting may seem just another added expense, but there are many reasons that make hiring a copywriter great value for money.
Benefits of using a professional copywriter
1. The gift of time
You know that feeling when you see a really bad movie and wish you could get back those precious hours? Well, hiring a professional copywriter literally gives you your time back. You’ve probably got a million other things to focus on, and a copywriter will be able to commit solely to the task in hand, getting it done quicker and to a high standard.
Quick tip: Give your copywriter a deadline of at least 7 days before your business deadline. This allows time for amends and edits agreed.
2. Exceptional words, naturally
A professional copywriter deals with words every day, whether it’s writing for a website, magazine, advert or script. Just like a mathematician has a way with numbers, a copywriter can create original words, edit (well, transform) existing words and bring your best bits to life. It comes to copywriters naturally, which is something not to be underestimated.
3. Easy to work with
Communication, or lack of, is often the reason why things don’t go as planned. A copywriter’s job is to be a strong communicator, so it goes without saying that they’re great to work with. Following instructions, double checking every detail and regularly updating the client are part of a copywriter’s DNA.
Quick tip: Decide how you'd like to work with your copywriter. You might prefer to have them in your office for the length of the project. Factor location into your copywriter search.
4. An objective opinion
Nobody knows your business better than you, right? Sometimes getting a different perspective on things can help you see what you might not have otherwise noticed. The opinion of a professional copywriter can often settle a debate you’ll be having within your business. So, by nature, there is a certain amount of ‘consulting’ that a copywriter provides. It’s just added value.
5. The extra mile
This is a personal one, but one I’m sure other copywriters pride themselves on this too. Going the extra mile means I’ll offer you additional options to consider. I’ll complete the project based on the brief, but I’ll give you something extra to work with, something you might not have considered.
Like any creative, copywriters are passionate about their work. Everyone can write, but not everyone can write well.
Can you write well?
Can you write well with the time you have?
If you can't answer 'yes' to both of these, a copywriter might be more valuable than you first thought.
Get in touch with me to discuss your copywriting project requirements, even if you just need some friendly advice.